A ribbon cutting is scheduled for Kranich’s Jewelers new Logan Valley Mall store on Tuesday, September 16 at eleven a.m. After months of planning and 12 weeks of construction, the jewelry superstore opened to the public this past weekend.
The Kranich family engaged the services of Patrick Baechle, A.I.A, of Hollidaysburg, to design the store. The Art Deco style of the early Twentieth Century is reflected in the stepped geometric forms on the store’s exterior and an eclectic mix of periods and styles are incorporated into a glamorous and vibrant interior. Burled cherry mixes with stainless steel; Venetian glass pendant lights hang with huge red drum shade chandeliers, and original antique display cases from W.F. Sellers & Co. jewelry store in downtown Altoona share floor space with sleek new ones. The wall in front of the “Diamond Room” features water cascading downward over etched glass that’s set in a mosaic of electric blue glass tile. Splashes of red, gold and blue are repeated throughout on walls and in the carpets and furnishings.
Kranich’s new 5,500 square foot store across from Victoria’s Secret is twice the size of the former location by Macy’s. “We desperately needed more space. Our business shows steady yearly growth and we just outgrew the other store. We needed this extra square footage for our retail trade and our corporate offices”, says Kranich’s Logan Valley store president, Mike Kranich, Jr. His father, Michael Kranich, Sr., added, “We’re pleased to have far more space to display our large inventory and to offer customers such a unique and beautifully decorated setting in which to shop. After all, buying jewelry is exciting; we set out to create an atmosphere that would enhance the experience. There’s no store like this one in the region.”
The senior Kranich and his two sons, Charles and Mike Jr., also own and operate jewelry stores in The Galleria in Johnstown, and on E. College Avenue and in the Nittany Mall in State College. This fall, they will celebrate the family’s one hundred and fifth year in the jewelry business.