Kranich’s Jewelers is a century year old family owned and operated business. Our Blog is intended to be a forum of learning and comminication with our customers, potential customers and anyone who has an interest in jewelry or ecommerce. We are expanding our online business at a rapid rate and learning how to improve every day. The virtual marketplace seems to inherently create a climate of distrust and misinformation. It is our goal to overcome these obstacles and create a base of credibility and integrity amoung our network of contacts and customers. We would like to share our knowledge of diamonds, jewelery and watches while learning how best to enhance the shopping experience on the internet.