Category Archives: Fashion Trends

How is Aquamarine Formed?

Aquamarines are among the most beautiful of gems, with its delicate, sky blue tint and wonderful shine. But where do these gorgeous stones come from? In fact, what we know as “aquamarines” are the blue variant of a mineral deposit called ‘beryl’. Beryl forms, much like diamonds, under tremendous pressure, usually in granite pegmatites, a sort of coarse volcanic rock. In its natural state, beryl stones are colorless, and various impurities created by other elements in the stones give them their coloration. Each different color of beryl stone has its own name: for example, the green beryl is better known as the famous emerald, which is created when beryl bears impurities of chromium and vanadium.

In contrast, aquamarine is formed when iron ions are present at the stone’s birth. Most aquamarine found in the world today is mined out of Russia and Sri Lanka, as well as in America, where they’re found chiefly in Colorado and Wyoming, and also in mines in Colombia, Zambia, Madagascar, Malawi, Tanzania and Kenya.

Aside from being the official birthstone of the month of March, aquamarine is also the traditional stone given for the 19th anniversary! Whether you’re celebrating a March birthday, your 19th year of wedded bliss, or simply your love for these beautiful stones, however, you’ll find a wide selection of them here at Kranich’s Jewelers!

For questions about Aquamarine or for more on any specific piece from Kranich’s Jewelers, visit or call 888.944.4575 and we will be happy to help you.

She Says She Wants Something Called Everlon

The people over at a diamond is forever have done a wonderful job this past holiday season letting us know about their latest jewelry trend, the Everlon Diamond Knot Collection. Personally, I saw advertisements in our local newspaper, during my wife’s favorite shows on the E! and Bravo, and yes, even during that most hallowed of Man time, Monday Night Football. The Everlon Diamond Knot Collection was everywhere from October to January showing us the beauty of love forged in a knot, but just because the holidays are over, doesn’t mean that the Everlon Diamond Knot has gone away. Don’t forget guys, that Valentines day is just a few short weeks away, and to capitalize on this lover’s holiday, there are even more styles of Everlon Diamond Knot Jewelry now available.

everlon heart pendantAlways a great gift on valentines day is a diamond heart pendant. This year you can give the added beauty of an Everlon Diamond Knot heart pendant to symbolize your love for her and the strength of that bond together. The classic beauty of the traditional Everlon Diamond Knot Ring and the Everlon Diamond Knot Pendant also make a beautiful choice for your valentine. Maybe she is more of a bracelet lover. You can surprise her with an Everlon Diamond Knot Bracelet or Bangle.

This year on Valentines day, you can give her flowers or candy, but I suggest you give her the gift that will constantly reminder of the strength and beauty of the love that not only you have for her, but of the love that you share with the Everlon Diamond Knot Collection.

The Everlon Diamond Knot Collection is available at Kranichs Jewelers and online at Experience our Everlon Diamond Knot Custom jewelry selector and find the perfect piece of Everlon Jewelry today at Kranichs Jewelers.

For questions about the Everlon Diamond Knot Collection, suggestions for Valentine’s Day or for more on any specific piece from Kranich’s Jewelers, visit or call 888.944.4575 and we will be happy to help you.

Pink Diamonds For Tara

tara reid engagement ringWe haven’t seen much from Tara Ried lately, but our friends over at Engagement 101 Mag gave us a nice story about her pink diamond engagement ring.  Here is an excerpt.

Although the American Pie actress hasn’t been in the news much, recently she stepped out in Miami to show off her new gigantic pink diamond engagement ring, according to E! Online.

The actress has been dating billionaire Michael Axtmann for several months now, but there’s no official word on their engagement or wedding plans.

Read the rest of the article here at the Engagement 101 Mag blog.

For questions about pink diamonds or for more on any specific piece from Kranich’s Jewelers, visit or call 888.944.4575 and we will be happy to help you.

Where Do Black Diamonds Come From?

black diamond earringsOne look at our selection of dazzling black diamond jewelry, and one question comes to mind immediately: How do I get one!? But after that, many people also wonder, where do black diamonds come from? The answer isn’t just surprising, it’s actually out of this world!

Normally found only in the Central African Republic and Brazil, black diamonds – or ‘carbonado’, as they are known – are not simply diamonds themselves, but a collection of many, many microscopic diamonds that have bonded together. The resulting imperfections that exist between these bonds give the carbonados their characteristic black or dark-grey luster. In all ways other than hardness and composition, black diamond carbonados actually share little with diamonds as we know them, lacking several elements that we know to exist in most diamonds today.

Several theories exist as to the origin of black diamonds. Among them are the idea that black diamonds were created not by the volcanic activity that creates diamonds, but rather by massive meteorite impacts dating back billions of years. Another is that black diamonds were formed by the spontaneous fission of thorium and uranium, which created the black imperfections.

Most intriguing, however, is data that suggests that black diamond carbonados were actually formed in interstellar space! Recent study reveals that black diamonds share a peculiar composition that they share with other materials formed near carbon stars. If this theory is correct, then what we know as black diamonds are actually a form of cosmic dust broken off from an asteroid-sized mass traveling through space.

Sadly, because of their extreme rarity and porous nature, actual black diamonds are not suitable for jewelry. But thanks to gemologists, a cunning recreation is available for beautiful jewelry. These black diamonds are in all ways actual diamonds, bearing the same imperfections that make the carbonado black diamonds so unique. And thanks to Kranich’s Jewelers, you can find a selection of beautiful black diamond jewelry right here on Earth!

To learn more about black diamonds or for questions about any specific piece from Kranich’s Jewelers, please call 888.944.4575 and we will be happy to help you.

New Everlon Love Knot From DeBeers

Everlon RingPress Release, LONDON: De Beers and participating Diamond Trading Company (DTC) sightholders today unveiled the highly anticipated Everlon™ Diamond Knot Collection.  Everlon aims to maximise demand for diamonds during the crucial holiday sales season by combining a unique new diamond concept with De Beers’ long heritage of strong fourth-quarter marketing initiatives.

De Beers pursued an extensive research and development process, and a clear winner emerged from consumer research – the Everlon™ Diamond Knot Collection  The campaign is rooted in the core proposition that the only thing stronger than a diamond is love itself.  The Everlon Diamond Knot is based on the Hercules knot, an ancient symbol of strength, and secured by a diamond at its centre.  It is a tribute to the enduring strength of love – without the diamond, the knot would unravel. It is a symbol that even in the toughest of times, the strength of a couple’s love never wavers.

Everlon RingIn a recently concluded survey of consumers in the U.S., 61 percent of females and 58 percent of males expressed interest in acquiring an Everlon piece.  These findings met or exceeded benchmarks set by past best-selling diamond jewellery concepts, including the 3-stone (Past, Present, Future) and Journey concepts.

Despite the economic downturn, diamonds are still the ultimate gift of love.  Research conducted in June 2009 revealed that seven out of 10 women think “diamond jewellery is the most romantic gift a man can give a woman.”  Seven out of 10 women also agreed that even though they are on a tight budget, they would be happily surprised if he bought her diamonds. Millions of men and women understand that in difficult times the value and meaning of diamonds endure, making Everlon the perfect gift to ask for this holiday season.

Everlon EarringsEverlon provides a platform for trade wishing to pool funds to create a more compelling programme than could be achieved individually.  The launch of a big new diamond jewellery idea will create buzz and excitement for the entire diamond industry, with participating Everlon retailers especially benefiting from this groundbreaking cooperative marketing approach that will drive consumers to their stores.

De Beers created the Everlon name, product logo and also the central collection of Everlon jewellery pieces.  On behalf of De Beers, JWT developed the creative materials to be used in the campaign, including a website, print ads and a high-production value TV commercial. Participating sightholders and retailers created their own interpretations of the jewellery designs and developed exclusive collections for participating stores, and are taking part in  media funding for the campaign to ensure a critical level of consumer breakthrough at launch.

The Everlon campaign will be impactful and integrated, and will run on multiple platforms. The Everlon TV commercial will launch in November, driving consumers to Cooperative versions of the Everlon TV commercial will run in November and December, tagged by retailer participants. The communications plan will include print advertising from September and will also include on-line initiatives and extensive PR support.

Participating sightholders include Elegant Collection/Jasani, JBDM, Pluczenik, and Rosy Blue and participating retailers include Ben Bridge, Fred Meyer, Helzberg, JCPenney, Macy’s, Reed’s, Riddles, Sam’s Club, Samuels/Rogers, Zale Corp., and a number of independent retailers including Kranich’s Jewelers.

About De Beers
De Beers, established in 1888, is the world’s leading rough diamond company with unrivalled expertise in the exploration, mining and marketing of diamonds. De Beers, and its joint venture partners, operate in more than 20 countries across five continents employing around 15,000 people. From its mining operations across Botswana, Namibia, South Africa and Canada, De Beers produces and markets approximately 40 percent of the world’s supply of rough diamonds. As part of the company’s operating philosophy, the people of De Beers are committed to Living up to Diamonds by making a lasting contribution to the communities in which they live and work. In the countries in which we have mining operations, this means carrying out profitable business, whilst at the same time helping Governments achieve their aspirations of turning natural resources into shared national wealth. De Beers encourages sustainable working to ensure long-term positive development for Africa, and returns approximately US$4.7 billion to the continent every year. For further information about De Beers visit

About Diamond Trading Company (DTC)
The DTC is the rough diamond distribution arm of the De Beers family of companies and is the world’s largest supplier of rough diamonds, handling approximately 40% of the world’s supply by value.  With activities in sorting, valuing and diamond beneficiation, the DTC has representative offices in the UK and South Africa, as well as joint venture operations in Botswana and Namibia with the governments of those countries.

Formed in 1934, the DTC was incorporated in 1986 and established as a stand alone company within the De Beers family in July 2004. Through its producer and customer value propositions, the company is focused on maintaining its position as the world’s most effective distribution channel for rough diamonds.

To learn more or for questions about any specific piece on our site, please call 888.944.4575 and we will be happy to assist you.

Which ear for earrings on men? We tackle this old question here and dispel the myths!

Many men have boggled over this question, largely because of rumors and outdated cultural trends. Which ear for earrings on men? The answer is surprisingly simple. In recent history, earrings were brought into fashion in the Americas by sailors, who frequently wore them to signify having overcome a shipwreck or circumnavigated the globe. Many of these earrings were gold, kept on the belief that if they drowned and their body washed up somewhere, the person who found them would take the earring as payment for a Christian burial. Many such stories exist about old nautical superstitions related to earrings, but few mention which ear they should be worn in.

With the advent of the counterculture movement of the 1960’s, earrings began to be worn by men other than sailors, most notably men in the hippie and gay subcultures. This trend was followed in the 1970’s by adoption by the punk rock movement, and into the 1980’s when it was picked up by British and American pop stars alike. It was in the 1990’s that pierced ears for men became more culturally common, as many subcultures had adopted it by this time, including athletes and students.

It has been long thought that piercing the left ear or right ear casts implications on a man’s sexuality. Indeed, during the 1960’s and 1970’s, a single earring worn in the right ear was a common identifier in the male homosexual community. However, this was chiefly with single earrings in the right ear only, and with the progress of cultural attitudes and norms, has largely become obsolete. Now it’s commonplace for men to wear earrings in each ear, in either ear, or multiples in one or both ears, and with no significance to their lifestyle. And if you’re a bold, dashing man who prefers his ears adorned, Kranich’s Jewelers has a marvelous selection of earrings that’s sure to please!

-Kranich’s Staff